پایگاه خبری پرواز قلم

Parvazeghalam / Unfortunately, in Iran the memory oriented approach is one of the main challenges in the way of building, creativity and dynamicity in the students that as an obstacle prevents Their talents  from stirring up and breeding; therefore it is necessary for Iran’s education system to move away from theoretical …

Parvazeghalam/ Packaging is the first and vital factor to present and introduce a product. The packaging as a coverage of the products plays a crucial role in marketing and sales also for visual advertisements. Beside protecting the quality of the products packaging  supports the products from the very production stage …

Parvazeghalam / Branding is the result of qualitative growth by utilizing the modern science and technology and makes a positive mentality in audiences. In many markets the brand name makes special identity for the brand owner and bonds them to a specific community. The branding increases the competitive advantage in the …

Parvazeghalam / Advertising plays an important role in the marketing so that we can say the heart of marketing is the advertising. Perhaps the most significant role of advertising in the products sales is to increase brand awareness resulting to the conversion of the hidden customers into  loyal customers, brand awareness …

Kalameghalam / An exclusive interview with Dr. Melika Molk Ara, researcher and executive director, focusing on the application of future studies in strategic innovation and entrepreneurial opportunities ?Generally give a brief explanation about the concept of futurology Please  The futurology is a branch of social and human sciences assessing and …